Client
NFL
GMR Marketing
Location
Year
NFL House 2019
One of the hottest tickets for Super Bowl LIII wasn’t to get into the Mercedes Benz Stadium, it was the VIP hospitality experience at NFL House, fabricated from the ground-up inside Southern Exchange, the historic venue that previously housed the Davison-Paxson department store. Provided with the build concepts by client GMR Marketing, Centerstage translated the creative into CAD, specifications, and fully engineered plans. From there, concept was constructed into reality by our artisans in our complete custom fabrication operation. With an opportunity to meet with current and former athletes, coaches, and celebrities, GMR managed a throughput of approximately 1,000 VIP guests per day, operating the experience for three and a half days prior to kick-off.
One of the most popular hang-out spots at NFL House was the custom gazebo lounge, a central visual element that most fans believed to be part of the venue. The overall footprint was larger than life - providing ample space for a center bar, side seating areas, pool tables, and hospitality.
NFL House featured specially constructed display cases housing the Official Team Helmets of the NFL.
4 truckloads of custom fabrication.
2 truckloads of technology.
3,500+ VIP experiences.
NFL House featured custom-branded pool and ping-pong tables along with a branded shuffleboard area.
While the front room was all Southern Hospitality, the industry bar in the back was all ATL.
