Audi e-tron World Premier

Electric Has Gone Audi.


Gail & Rice


San Francisco



Audi e-tron World Premier

In September of 2018, nine months of meticulous planning and creative development culminated with the world premiere of the Audi e-tron at Craneway Pavilion in San Francisco, CA. The global event included an audience of over 1,600 international media, employees, celebrities, and influencers – taking them from a launch point on the Embarcadero in downtown San Francisco, across the bay on a 300 foot long private sternwheeler, to the reveal location, historic Craneway Pavilion. Partnering with Gail & Rice and Seeds Marketing, Centerstage assisted in creative development and led the overall production team, providing executive production, environmental design, pre-show management, and over a dozen technology partners with more than forty truckloads of materials and two hundred production staff to create a truly one-of-a-kind global press event.

500 feet of structure.

1,000,000 lumens of projection.

37,000,000 social media impressions.

“The most unforgettable global press event of 2018.”

The Charge featured 750 over-water exterior drones and 100 interior over-audience drones.

Grammy Award-winning Diplo closed out the reveal event with a 90 minute performance.

Centerstage dispatched crews throughout San Francisco to support multiple touch points, including the 50,000 square foot “Tech Park” exhibit display at Bill Graham Auditorium;  the Audi National Dealer Meeting at the Hilton Union Square;  the departure experience at Pier 3 on the Embarcadero;  and the Journey experience on the San Francisco Belle.

Audi e-tron by the numbers

  • 93 million traditional media reached
  • 10.5 million livestream views
  • 1 million lumens of outdoor video projection
  • 1,280 square feet of 3mm LED
  • 4,000 square feet of glass RP projection film
  • 20 miles of fiber optic cable
  • 10,000 amps of high-voltage electricity

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