Audi e-tron World Premier

In September of 2018, nine months of meticulous planning and creative development culminated with the world premiere of the Audi e-tron at Craneway Pavilion in San Francisco, CA. The global event included an audience of over 1,600 international media, employees, celebrities, and influencers – taking them from a launch point on the Embarcadero in downtown San Francisco, across the bay on a 300 foot long private sternwheeler, to the reveal location, historic Craneway Pavilion. Partnering with Gail & Rice and Seeds Marketing, Centerstage assisted in creative development and led the overall production team, providing executive production, environmental design, pre-show management, and over a dozen technology partners with more than forty truckloads of materials and two hundred production staff to create a truly one-of-a-kind global press event.