Gail & Rice
Audi e-tron World Premier
In September of 2018, nine months of meticulous planning and creative development culminated with the world premiere of the Audi e-tron at Craneway Pavilion in San Francisco, CA. The global event included an audience of over 1,600 international media, employees, celebrities, and influencers – taking them from a launch point on the Embarcadero in downtown San Francisco, across the bay on a 300 foot long private sternwheeler, to the reveal location, historic Craneway Pavilion. Partnering with Gail & Rice and Seeds Marketing, Centerstage assisted in creative development and led the overall production team, providing executive production, environmental design, pre-show management, and over a dozen technology partners with more than forty truckloads of materials and two hundred production staff to create a truly one-of-a-kind global press event.
The Charge featured 850 Intel Shooting Star drones, projection mapping of a 500 foot wide x 35 foot high dimensional structure, 80 feet of motion-controlled, high resolution LED wall, a massive 200 foot wide custom stage, projected imagery on glass, an unforgettable CG-enhanced vehicle reveal, and even “Lightning in a Bottle.”
500 feet of structure.
1,000,000 lumens of projection.
37,000,000 social media impressions.
“The most unforgettable global press event of 2018.”
The Charge featured 750 over-water exterior drones and 100 interior over-audience drones.
Grammy Award-winning Diplo closed out the reveal event with a 90 minute performance.
Audi e-tron by the numbers
- 93 million traditional media reached
- 10.5 million livestream views
- 1 million lumens of outdoor video projection
- 1,280 square feet of 3mm LED
- 4,000 square feet of glass RP projection film
- 20 miles of fiber optic cable
- 10,000 amps of high-voltage electricity