Tying a brand to a positive experience can create long lasting loyalty. If you’re still not convinced, G2 has compiled a list of impressive statistics that show the power of effective experiential marketing.
Some of our favorites:
- 74% of respondents say that they are more likely to purchase products that are promoted at live event (EventTrack, 2016).
- 70% of users become regular customers after finding a brand at an experiential marketing event (Aventri, 2019).
- By 2020, the customer experience will overtake price and product as key brand differentiators (Chaos Theory, 2019).